In this project, I collaborated with a juice brand dedicated to offering nutritious pre-made juices tailored for fast-paced lifestyles. My responsibilities included capturing vibrant, appealing photography that highlighted the product’s freshness and health benefits, all while working within a minimal budget. Additionally, I designed a logo that reflected the brand's core values, blending a modern and approachable aesthetic. This project provided an opportunity to explore the synergy between photography and branding, ensuring the brand's message was effectively communicated.
This was the brand's originally established aesthetic:
Due to the original design not fully capturing the brand's energy and modern appeal, I began working on a redesigned logo as a proposal. My goal was to create a fresh, dynamic identity that better reflected BoomJuice’s vibrant and health-focused personality without completely changing the original logo, ensuring it remained recognizable and maintained its existing brand connection.
My logo proposal
FONT
PHOTOGRAPHY
FOR THE
BRAND
Light testing
After the photoshoot, I began creating digital compositions to showcase how the product photos could be integrated with informational elements for branding and marketing purposes.
