The Red Weekend campaign was designed to spotlight exclusive discounts on G-Shock watches. The campaign's visuals were brought to life through a low-budget photography session, costing under $6. By creatively leveraging simple materials and lighting techniques, we achieved a bold, high-impact aesthetic that perfectly aligned with G-Shock's rugged identity.

Red was chosen as the campaign's anchor color, not only to reinforce the "Red Weekend" name but also to evoke energy, and excitement, qualities that mirror the personality of G-Shock watches.

A strong, sans-serif font like Bebas Neue Bold was selected to emphasize the watch’s robust identity, complemented by dynamic layouts designed to command attention.

The entire campaign was designed with a monochromatic red palette, creating a bold and reliable​​​​​​​visual language. Despite the uniformity of the color scheme, we carefully crafted the composition to ensure both the product and the promotional message stood out.

The campaign was showcased across retail spaces and digital screens to maximize its impact. In stores, striking visuals and product-focused setups captivated shoppers, driving impulse purchases at the point of sale. Meanwhile, bold digital displays were strategically placed in high-traffic areas to command attention and broaden the campaign's reach

Social media played a key role in driving awareness for the campaign. Across social media platforms, the campaign harnessed the power of vibrant visuals and time-sensitive offers to spark engagement and drive immediate action. The bold red theme was carried through each post, ensuring the “Red Weekend” message was unmistakable, whether scrolling through feeds or engaging with stories.

Additionally, custom banners for the website and Facebook covers were created to maintain a consistent and impactful presence across all digital touchpoints.

This campaign successfully combined bold visuals, strategic placements, and cohesive branding to drive awareness and engagement across multiple platforms. From in-store displays to social media, every touchpoint amplified the campaign's energy and urgency, resonating powerfully with the G-Shock audience. This project demonstrates how thoughtful design and creative problem-solving can achieve high-impact results, even with a minimal budget.